AI ROI benchmark · Marketing
Marketing AI ROI benchmark
Model research synthesis, content repurposing, and campaign drafting while preserving editorial review and source checks.
Modeled result
This is a planning scenario, not a market average. Replace every input before making a purchase decision.
| Current labor on the workflow | 320 hours/month |
|---|---|
| Loaded labor cost | $52/hour |
| Share suitable for AI assistance | 50% |
| Productivity lift on that share | 30% |
| Savings realized in practice | 55% |
| Software and usage cost | $450/month |
Monthly gross value = current hours × loaded cost × addressable share × productivity lift × realization rate. Net value subtracts software cost. Capacity has value only if the business can redeploy it, avoid new cost, or produce more useful work.
Run your own numbersWhere to use it
Good pilot candidates
- Turn interviews into channel-specific drafts
- Summarize approved research into briefs
- Generate test variants from one reviewed message
Keep a human decision
- Publish factual claims without source review
- Generate synthetic testimonials or performance claims
Evidence and limits
The writing experiment measured bounded professional tasks, not audience growth. This model values labor saved and assigns no traffic or revenue uplift.
- Experimental Evidence on the Productivity Effects of Generative Artificial IntelligenceScience · Published 2023-07-13
In preregistered writing tasks with 453 college-educated professionals, ChatGPT reduced completion time by 40% and raised rated output quality by 18%.
- Navigating the Jagged Technological FrontierHarvard Business School working paper; later published in Organization Science 37(2) · Published 2023-09-15
A field experiment with 758 consultants found faster, higher-quality work inside the model capability frontier and worse accuracy on a task outside it.
Read the full methodology, compare the other function benchmarks, or test a 30-day pilot against your own baseline.